Marketing Copy Portfolio
Modern brands don’t need louder messaging, they need clarity. Narrative assets are designed to work quietly for years. A strong Video Sales Letter (VSL) doesn’t sell aggressively; it articulates who you are, why you exist, and why the right people should trust you, often in a single sitting. I create foundational video scripts that anchor a brand’s voice, values, and positioning across websites, funnels, and long-term growth. This is not simple launch copy. This is infrastructure.
Excited to learn more? Keep scrolling to review some examples (client/brand names anonymized for privacy).
If you’re ready to create a core narrative asset that supports your brand long after launch day, I’d love to explore whether this is the right fit.
I work with a limited number of clients each season to ensure every project receives the depth and attention it deserves.
What Clients Often Say:
“You articulated what we’ve been trying to say for years.”
“Everything else became easier once this was clear.”
“This finally feels like us.”
Video Sales Letters
A strong Video Sales Letter (VSL) doesn’t sell aggressively; it articulates who you are, why you exist, and why the right people should trust you, often in a single sitting. I create foundational video scripts that anchor a brand’s voice, values, and positioning across websites, funnels, and long-term growth.
This is not simple launch copy. This is infrastructure.
A Core Narrative VSL is designed to:
- Live on your homepage or primary funnel
- Introduce your brand with depth and confidence
- Translate intangible value into felt understanding
- Build trust before any transaction occurs
- It is not; a short-term ad, a trend-driven script, a conversion hack, a one-off campaign asset. These pieces are built to last.
Every VSL begins with deep listening and research, not templates.
I focus on:
- Brand truth (not positioning theater)
- Language your audience already feels but hasn’t articulated
- Emotional pacing that respects the viewer
- Narrative clarity that holds attention without urgency
- The result is a script that feels; Calm, Assured, Human, and Enduring.
- A VSL your audience finishes…. and remembers.
Email Marketing & Email Funnels
Your email list is either one of your most valuable brand assets — or a wildly overlooked opportunity for deeper connection with the people already raising their hands for you. I help turn inbox real estate into a place where relationships are actually built, trust is earned, and momentum happens naturally (without begging for clicks).
These campaigns and funnels are designed to feel thoughtful, intentional, and unmistakably human. No filler. No forced urgency. Just smart strategy paired with storytelling that respects your audience’s attention — and rewards it.
This includes things like:
- Welcome sequences that make new subscribers feel instantly oriented (and quietly impressed)
- Sales and launch email campaigns that build desire without leaning on pressure
- Automated funnels that nurture, educate, and convert in the background
- Re-engagement sequences that remind people why they signed up in the first place
- Brand-forward emails that sound like you, not a swipe file
You’re not just sending emails, you’re shaping an experience that unfolds over time. When done well, email becomes the connective tissue between your brand’s ideas, offers, and the people most ready to engage with them.
Newsletters
A newsletter can be an obligation… or it can be the thing people actually look forward to opening. I write newsletters that feel like a standing invitation — thoughtful, consistent, and unmistakably human — so your brand stays present without trying too hard.
This is where voice deepens and trust compounds. Over time, your newsletter becomes less about “keeping in touch” and more about shaping perspective, reinforcing values, and creating a rhythm your audience comes to recognize as yours.
Newsletter work can include:
- Editorial-style brand newsletters that build loyalty over time
- Founder-led or personality-driven emails that strengthen voice and credibility
- Ongoing content series that create rhythm, anticipation, and cohesion
- Thought leadership that feels lived-in, not performative
- Subtle calls-to-action that feel like a natural next step, not a pivot to sales
This isn’t about filling inbox space. It’s about becoming a voice your audience trusts and chooses to return to. Done consistently, a newsletter becomes a quiet constant — something your audience recognizes, trusts, and makes room for. It’s long-form relationship building, delivered at a pace that actually lasts.
