Copywriting — Storytelling with Purpose & Strategy
Modern brands need more than elegant prose, they need copywriting that translates heritage, atmosphere, and value with clarity and intention. For boutique and luxury brands, the right words do more than inform; they shape perception, deepen connection, and invite trust. I maintain and evolve brand voice through ongoing written communication. Partnership ensures your brand’s written communication is consistent, considered, and handled with care over time.
Why Effective Copy Matters: Every project is designed to create more than words on a page. Brand copy is crafted to articulate identity, refine positioning, and elevate perception across every touchpoint, from website content and email campaigns to long-form storytelling and marketing messaging. The result is messaging that connects, engages, and resonates with the audiences that matter most.
Brands That Benefit Most: This work is for discerning brands that value thoughtful, intentional storytelling and a selective, tailored approach. Each partnership is carefully curated to ensure every piece of messaging reflects the brand’s unique voice and vision while strengthening connection with its audience.
Whether you need a narrative partner for ongoing content, voice stewardship for new markets, or foundational storytelling for a culturally significant brand, my offerings are designed to honor both the brands ethos and the audience. Each package combines strategic insight, editorial rigor, and curiosity-driven research, ensuring that your message is precise, engaging, and unmistakably authentic. My work goes beyond words on a page. I help globally minded brands from boutique luxury resorts to heritage destinations, lifestyle and wellness brands, and beyond, craft English-language content that captures experience, culture, and storytelling with precision and authenticity. Whether the goal is to intrigue, inform, or inspire, each piece is strategically tailored to resonate with the audience while reflecting the brand’s unique essence.
Copywriting Services
Email, Funnels & Newsletter Campaigns -
Engage audiences with thoughtful strategic messaging.Video Sales Letters -
Compelling scripts that convert viewers into clients.Social Media Scripts, Captions, & Advertisements -
Curate posts that reflect your brand’s voice and campaigns.Website & Product Copy -
Articulate your story and showcase your offerings.Brand Voice Strategy & Development -
Define the tone, personality, and messaging to be memorable.Cross-Platform Calendar Creation -
Planned, cohesive messaging across platforms.Retainer Collaborations for ongoing content -
Reliable, ongoing content insuring consistent brand voice.
Why Work With Me?
With a professional career in writing, editing, and project management, as well as a Master's in Teaching English as a Foreign Language, Cultural Anthropology, Psychology, sociology, and more, I’ve spent my life seeking depth and connection in every experience. This same curiosity and love for learning deeply inform my creative process.
My approach is story-forward, intentional, and, as you might expect, delightfully eccentric. I’m driven by the belief that the best content doesn’t just tell a story, it creates an experience. Whether I’m helping brands craft compelling Video Sales Letters (VSLs), building email funnels and newsletters that convert, or creating editorial content that drives audience engagement, my goal is always the same: to build meaningful connections that move people to action.
In addition to my creative work, my project management experience ensures that every project is executed seamlessly. From coordinating timelines to aligning teams and managing client expectations, I bring a structured, organized approach that keeps things running smoothly, while never compromising on creativity.
Copywriting Portfolios
The work you’ll see in these portfolios is organized by content type: Editorial Copy Portfolio (articles, blogs, and publications), and Marketing Copy Portfolio (email funnels, marketing emails, VSL scripts, and Newsletters).
Each piece comes with a brief introduction outlining the specific scope, tone, and target audience for the project, giving insight into how I tailored the work to meet each client’s goals.
While the names of clients and brands are anonymized for confidentiality, every project is carefully curated to highlight both strategy and creativity, giving you a clear picture of how I approach each assignment.
Contact Nicole
Founder, Your Eccentric Sister
Copywriting, Photography & Creative Content
Nicole@YourEccentricSister.com
Tell me a bit about what you’re looking for,
and I’ll get back to you within 48 hours.
