Portfolio Piece: Video Sales Letter for Supplement Brand
Project Overview:
This Video Sales Letter (VSL) script was created for a wellness supplement brand (anonymous for confidentiality), showcasing the brand’s advanced liposomal technology and healthy ingredients such as avocado oil. The goal of this VSL is to effectively communicate the unique benefits of the product in a way that resonates with a health-conscious audience seeking convenience and superior bioavailability in their supplements.
My Approach:
For this project, I focused on crafting a story-driven narrative that would draw in viewers right from the start.
The script is designed to:
- Identify pain points (e.g., discomfort with traditional pills and supplements)
- Present the product as a solution (highlighting the unique, easy-to-take gel pouch format)
- Provide clear, concise product benefits and scientific backing (such as liposomal technology and avocado oil for better absorption)
- Showcase real results through customer testimonials and emphasize the long-term benefits of using the product.
- The script is structured to ensure engagement and conversion, with a clear call to action that encourages viewers to take the next step in their wellness journey.
What’s Included in the VSL Script
Introduction (Hook): Engaging and relatable opening to capture attention
Problem Identification: Addressing the common struggles with traditional supplements
Product Introduction: Clearly showcasing the wellness brand and its key differentiators
Ingredient Spotlight: Explaining the benefits of unique ingredients (liposomal tech, avocado oil)
Social Proof: Testimonials from customers who’ve seen tangible benefits
Call to Action: A strong and compelling CTA to drive conversions
This project is a perfect example of how compelling storytelling and clear communication can build trust and encourage action, especially in the wellness and health space.
Key Takeaways
Tone: Calm, educational, and solution-oriented, with a focus on trust and reliability.
Structure: The script flows logically from hook to call to action, designed to keep viewers engaged and guide them smoothly to the desired result.
Value Proposition: Emphasized the unique selling points — liposomal technology and avocado oil — to set the brand apart from competitors and connect with customers seeking effective, natural supplements.
Video Sales Letter (VSL) Script for Supplement Brand
Total Duration: ~7 minutes
[Scene 1: Hook — 0:00–0:30]
Visuals:
Bright, peaceful imagery of a person waking up in the morning, stretching, and opening a [Anonymous Wellness Brand] gel pouch. They take it with ease, then step outside to enjoy the fresh morning air, looking calm and energized.
Voiceover:
“In today’s fast-paced world, finding balance and wellness can feel like a constant struggle. But what if you could feel energized, focused, and calm, no matter the challenges of your day?”
On-Screen Text:
"Imagine feeling your best every day."
[Scene 2: The Problem — 0:30–1:00]
Visuals:
Quick cuts to stressed office workers, people rushing through the day, people sitting at desks looking tired and frustrated. Transition to shots of someone taking a handful of pills and grimacing at the discomfort.
Voiceover:
“We’re all juggling responsibilities: work, family, health, and social commitments. Too often, we’re running on empty, feeling exhausted, anxious, and unbalanced. And if you’re like most people, you’ve tried countless pills that leave you feeling bloated or upset.”
On-Screen Text:
"Traditional supplements can leave you feeling uncomfortable."
[Scene 3: Introducing [Anonymous Wellness Brand] — 1:00–1:45]
Visuals:
The [Anonymous Wellness Brand] product line displayed beautifully — gel pouches shown in close-up, looking fresh and easy to use. Transition to a person holding the pouch and easily tearing it open, then taking it smoothly.
Voiceover:
“Introducing [Anonymous Wellness Brand] – the wellness brand designed to help you feel your best, naturally. Our premium, science-backed supplements come in easy-to-take gel pouches, so you get the powerful benefits of high-quality ingredients without the discomfort of traditional pills. Our products are designed to restore balance, boost energy, and support your overall well-being.”
On-Screen Text:
"Pure Ingredients. Real Results."
[Scene 4: Product Benefits — 1:45–2:45]
Visuals:
A person using the product while engaged in their daily routine: having an active yoga session, walking through a park, sitting at their desk feeling focused.
Voiceover:
“Our products are more than just supplements – they’re part of your daily wellness routine. Whether you’re looking to boost your energy, improve your mood, or support your immune system, [Anonymous Wellness Brand] has the solution.”
Mood Boosting: “Feel uplifted and positive, no matter the challenges ahead.”
Energy Restoring: “Find the energy to power through your day without the afternoon crash.”
Immune Support: “Give your body the support it needs to stay healthy and strong.”
On-Screen Text:
“Feel Better. Do Better. Live Better.”
[Scene 5: Ingredient Spotlight — 2:45–3:45]
Visuals:
Close-ups of turmeric, ashwagandha, maca root, and ginger. Show these ingredients growing in nature, harvested, then blended into the gel pouches.
Voiceover:
“We believe nature has the power to heal. That’s why we’ve sourced the finest ingredients from around the world. From ancient herbs like ashwagandha and turmeric to modern superfoods like maca root, every ingredient is hand-selected for its potency and purity.”
On-Screen Text:
"Turmeric. Ashwagandha. Maca Root."
[Scene 6: Advanced Liposomal Technology & Avocado Oil — 3:45–4:45]
Visuals:
Animation or graphic showing the liposomal delivery technology (showing how nutrients are encapsulated and more easily absorbed by the body). Transition to a close-up of avocado oil being used in the formulation process.
Voiceover:
“What truly sets [Anonymous Wellness Brand] apart is the advanced liposomal technology we use to ensure maximum absorption. This innovative delivery system encapsulates nutrients, allowing them to pass more efficiently through your digestive system, so your body can absorb more of the vital ingredients.”
“Unlike many supplements that use sunflower oil as a carrier, we use avocado oil, which is rich in heart-healthy fats and naturally anti-inflammatory. This makes our supplements not only more effective but also better for your long-term health.”
On-Screen Text:
"Liposomal Technology. Avocado Oil."
[Scene 7: Real Results — 4:45–5:30]
Visuals:
Happy customers (actors or real users) taking the gel pouches and feeling energized. A transformation: they’re smiling, looking relaxed, or engaging in activities with joy and focus.
Voiceover:
“But don’t just take our word for it. Our customers are seeing real, life-changing results. From feeling more energized to improved mood and overall wellness, [Anonymous Wellness Brand] is helping thousands of people just like you take control of their health.”
On-Screen Text:
"Real Results. Real People."
Testimonial (Customer Voiceover):
"I've never felt more balanced. Since using [Anonymous Wellness Brand], my energy has improved, my stress has decreased, and I finally feel in control of my wellness."
[Scene 8: Why It Works — 5:30–6:15]
Visuals:
Infographics or animations showcasing how the ingredients work together, potentially showing how they impact the body’s systems (immune, mental clarity, mood).
Voiceover:
“What makes [Anonymous Wellness Brand] different is the science behind it. Our formulas are designed to work synergistically with your body, promoting balance, energy, and vitality from the inside out. We’re not just adding ingredients – we’re creating products that deliver real, lasting results.”
On-Screen Text:
"Backed by Science. Powered by Nature."
[Scene 9: The Offer — 6:15–6:45]
Visuals:
Close-up shots of the [Anonymous Wellness Brand] products. Someone smiling as they open a new bottle and take a gel pouch, ready to begin their wellness journey.
Voiceover:
“Now it’s your turn to experience the benefits of [Anonymous Wellness Brand]. Whether you're looking to boost your mood, energy, or overall wellness, our products are the perfect addition to your daily routine.”
[Scene 10: Call to Action — 6:45–7:00]
Visuals:
Happy, active people using [Anonymous Wellness Brand] supplements. People are smiling, engaged in activities like yoga, work, or hiking with energy and joy.
Voiceover:
“Ready to take the first step toward a balanced, vibrant life? It’s time to feel your best. Click below to get started with [Anonymous Wellness Brand] today and enjoy the benefits of pure, natural wellness.”
On-Screen Text:
"Start Your Wellness Journey. Shop Now."
Company Name and website.
The difference between a scroll-past and a sale comes down to not only how clearly your copy articulates what’s in it for them but their ethos. When messaging speaks directly to the audience’s goals and frustrations — with confidence, clarity, and emotional resonance — conversion isn’t accidental, it’s inevitable. If you want copy that sells and builds loyalty, let’s connect.
