Email Nurture & Conversion Sequence for Supplement Brand
This 6-email nurture and conversion sequence was created for a premium wellness supplement brand to support their customer acquisition funnel and guide new subscribers from first touchpoint to confident purchase.
The goal of the sequence was to build trust through education, establish the brand as a credible authority in the wellness space, and introduce subscribers to the brand’s liposomal supplements in a way that felt informative, supportive, human and never salesy. Each email was designed to meet subscribers where they were in their wellness journey, offering value first and inviting conversion naturally.
The sequence includes a warm welcome, brand and product education, a free educational resource, customer testimonials for social proof, and a limited-time offer to encourage first-time purchases, followed by a product-matching email to help subscribers choose the supplement best suited to their individual needs. As always portfolio pieces are anonymized for client privacy.
Email Sequence for New Subscribers: Wellness Supplement
Email 1: Instant Gratitude
Subject: "Welcome to [Brand Name]! Ready to Feel Your Best?"
Body:
Hi [First Name],
Thank you for subscribing to [Brand Name]’s Newsletter! We’re so glad to have you on board.
As part of the [Brand Name] community, you’ll get exclusive access to wellness tips, the latest news on our premium supplements, and special offers straight to your inbox. We’re here to help you feel better, boost your energy, and support your overall wellness with every email.
What to Expect:
- Expert advice on living a balanced, energized life
- Updates on our latest products and scientific advancements
- Special promotions (you don’t want to miss these!)
To get started, check out this article we wrote on how liposomal delivery changes the game when it comes to supplement absorption. [Link to article]
Cheers to feeling great,
The [Brand Name] Team
Email 3: Free Resource – Educational Content
Subject: "Free Guide: How to Supercharge Your Wellness with [Brand Name]"
Body:
Hi [First Name],
We know how tricky it can be to find high-quality supplements that truly work. That’s why we’ve created a free guide to help you navigate the world of natural wellness and optimize your health with the right ingredients.
Download your free guide on how to incorporate liposomal supplements into your daily routine for maximum benefit. It’s packed with tips on energy-boosting, stress reduction, and how to improve your gut health naturally.
[Download your free guide here!]
Plus, you’ll learn how [Brand Name]’s supplements can help supercharge your routine and improve your long-term health.
Let us know what you think, and feel free to reach out with any questions!
Here’s to better health,
The [Brand Name] Team
Email 5: Which Supplement is Right for You? Find Your Perfect Match!
Subject: "Not All Supplements Are Created Equal, Here’s Which One You Need"
Body:
Hi [First Name],
We know that choosing the right supplements can feel overwhelming, especially when there are so many options out there. But don’t worry—[Brand Name] has something for everyone, no matter what your wellness goals are!
We’ve crafted a range of products designed to enhance your energy, support your immune system, and help you feel your best—whether you’re looking to boost mood, manage stress, or improve your overall wellness. So, how do you know which one is right for you?
Let’s break it down!
1. For Boosting Energy:
If you’re struggling with fatigue or need a natural boost to power through your busy day, we recommend [Product Name]. Packed with maca root and other energy-boosting ingredients, it’s designed to help you feel more energized and focused—without the jitters or crash.
2. For Stress Relief & Calm:
If you’ve been feeling overwhelmed or anxious lately, [Product Name] could be the perfect fit. With ashwagandha and other adaptogens, it helps balance your stress and keep you calm throughout your day, so you can feel more centered and at peace.
3. For Immune Support:
When the seasons change or you're feeling run down, it’s important to support your immune system. [Product Name], with its powerful blend of turmeric and ginger, can give your body the boost it needs to stay strong and healthy—especially when you need it most.
4. For Overall Wellness:
If you’re just looking for a simple wellness solution to complement your daily routine, try [Product Name]. It’s a balanced formula that covers everything from digestive health to mental clarity and overall vitality. Think of it as your all-in-one wellness ally.
Not Sure Which One to Choose?
If you're still unsure which supplement is right for you, we’ve got you covered! Simply reply to this email, and our team will be happy to help you choose the best product based on your personal wellness needs.
We believe that wellness isn’t one-size-fits-all. That’s why we’ve created supplements to address specific goals—so you can feel your best, every single day. Shop Now and choose the supplement that aligns with your wellness journey!
To your health,
The [Brand Name] Team
Email 2: Introduction to the Brand / A Look at the Science
Subject: "Here’s Why [Brand Name] Supplements Are Different"
Body:
Hi [First Name],
We know you’re looking for the best when it comes to your health. That’s why [Brand Name] is here—to provide you with the most bioavailable supplements on the market.
Our secret? Liposomal technology, which ensures your body absorbs more of the nutrients you need—without the bloating or discomfort often associated with traditional pills. That’s why we use avocado oil as a base (healthier than sunflower oil!) to give you the best experience possible.
Here’s how our supplements work for you:
Maximized absorption with liposomal technology
Pure, potent ingredients like turmeric, ashwagandha, and maca root
Sustained energy and natural wellness all day long
We’d love for you to explore our best-selling products and see how they can help you thrive. [Link to shop]
Let us know if you have any questions about how we can support your wellness goals!
To a healthier, happier you,
The [Brand Name] Team
Email 4: Social Proof & Customer Testimonials
Subject: "Real Results: How [Brand Name] Is Changing Lives"
Body:
Hi [First Name],
We’ve heard from so many customers who’ve transformed their health with [Brand Name], and we want to share their stories with you.
Here’s what they’re saying:
“I’ve been using [Brand Name] for just a few weeks, and I already feel more energetic and focused throughout the day. The difference is incredible!”
– [Customer Name], [Location]
“I’ve tried so many supplements before, but nothing has worked as well as the liposomal technology in [Brand Name] products. I’m sleeping better, my skin feels great, and I have more energy!”
– [Customer Name], [Location]
“I’ve struggled with stress for years, but after just one month with [Brand Name], I’m calmer, more balanced, and feeling like myself again. I’m so grateful for this brand and the impact it’s had on my life.”
– [Customer Name], [Location]
“I’ve never found a supplement brand that is as effective and gentle as [Brand Name]. It’s been a game-changer for my wellness routine—my body feels better, my mind is clearer, and I’m not dealing with the uncomfortable bloating I used to get from other pills.”
– [Customer Name], [Location]
Ready to feel your best too?
If you haven’t already, check out our top-rated products and experience the [Brand Name] difference for yourself. [Link to shop]
Let us know how we can support your wellness journey!
Cheers to wellness,
The [Brand Name] Team
Email 6: Final CTA / Special Offer
Subject: "Exclusive Offer: 10% Off Your First Order"
Body:
Hi [First Name],
We’ve loved having you as part of the [Brand Name] community, and we want to make sure you experience our premium supplements firsthand.
For a limited time, enjoy 10% off your first order—just use code NEWYOU10 at checkout.
Don’t miss out on:
Liposome-enhanced supplements for better absorption
High-quality ingredients like turmeric, ashwagandha, and maca root
Products designed to help you feel energized, focused, and balanced
[Shop Now] and take the first step toward a healthier, happier you.
Looking forward to hearing how [Brand Name] transforms your wellness!
To your health,
The [Brand Name] Team