Copywriting Portfolio — Storytelling with Purpose & Strategy

Welcome. I’m so glad you’re here.

At the heart of every successful brand is a story that resonates. It’s more than just words, it’s about crafting a connection with an audience, sparking engagement, and driving action. As a writer, I believe in creating content that not only communicates but invites, whether that’s through a well-timed email sequence, a compelling video script, or a brand article that speaks to the heart of what makes a product or service special.

Why Work With Me?

With a professional career in writing, editing, and project management, as well as a Master's in Teaching English as a Foreign Language (TEFL), Cultural Anthropology, Psychology, and more, I’ve spent my life seeking depth and connection in every experience. This same curiosity and love for learning deeply inform my creative process.

My approach is story-forward, intentional, and, as you might expect, delightfully eccentric. I’m driven by the belief that the best content doesn’t just tell a story, it creates an experience. Whether I’m helping brands craft compelling Video Sales Letters (VSLs), building email funnels and newsletters that convert, or creating editorial content that drives audience engagement, my goal is always the same: to build meaningful connections that move people to action.

In addition to my creative work, my project management experience ensures that every project is executed seamlessly. From coordinating timelines to aligning teams and managing client expectations, I bring a structured, organized approach that keeps things running smoothly, while never compromising on creativity.

How This Portfolio Is Organized

The work you’ll see below is organized by content type: email marketing, VSL scripts, long-form articles, and Newsletters. Each piece comes with a brief introduction outlining the specific scope, tone, and target audience for the project, giving you insight into how I tailored the work to meet each client’s goals. While the names of clients and brands are anonymized for confidentiality, every project is carefully curated to highlight both strategy and creativity, giving you a clear picture of how I approach each assignment.